Our Approach​

Our Strength

Three unique strategies for a holistic digital transformation ​

How we work Hero digital wave
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Holistic & Outcome-based Approach

To achieve adaptability, scalability, and accelerated evolution, organizations must be modernized, digital at the heart of their operations, and truly data-driven. However, legacy infrastructure, governance, processes, and team structure limit evolution at the necessary speed. Therefore, a holistic, value-driven, outcome-based approach is essential for a successful transformation.

Aokumo extends the Japanese concept Shin-Gi-Tai as a framework that enables customers to execute digital strategies at speed, deliver business value quickly, and incorporate agility into the organization’s culture.

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The framework is adaptable and flexible to meet the needs and requirements of different organizations with different personas and purposes.

Aokumo Shin-gi-tai framework encompasses three areas -
Shin: Strategy and Purpose
Gi: Technology and Data
Tai: People and Process

Shin – Strategy and Purpose

Shin (Strategy + Objective) sphere focuses on strategic directions in key change areas, including business goals, business models, products and services, customer value maps, and market environment. 

The guiding principle is not just about cost and efficiency but achieving value for your business, based on the vision of a digital future.

Gi – Technology and Data

Gi (Technology + Data) includes everything from Cloud Computing to AI and Analytics to Digital Platforms that build the operational foundation for your businesses.

With our platforms, solutions, and global network of digital partners, we help customers continuously evolve and build the capacity to become data-driven organizations.

Tai – People and Process

Tai (People + Process) emphasizes lightweight governance and adaptive leadership using techniques like Obaya and Sprint to deliver business value quickly and efficiently.

For effective value measurement, we combine strategic OKRs with more direct KPIs, depending on the specific needs of our customers.

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Global Reach & Local Impact
Go Digital. Go Global.

We have over 20 years of comprehensive market knowledge in Japan and the Asia Pacific region, global connections, and technology partnerships. We leverage our partners, learnings, latest technologies, best practices, and world-class standards to deliver an impeccable business impact.

We have extensive experience doing business in the highly regulated and dynamic environments for both B2B and B2C organizations.

“Technology Excellence” is at the heart of everything we do. Our philosophy of security-by-design, cloud-first, and agile methodology ensures that our customers benefit from it immediately and gain the capabilities to scale globally.

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Co-Sourcing & Co-Creation

With the increasing complexity of technology and the constantly changing competitive landscape, most organizations may not have the resources and time to acquire deep expertise across the entire landscape of modern technology. That's why it's crucial to find the right digital partner to help you build and execute your digital transformation initiatives and integrate learning into your organization.

Aokumo has pioneered Co-sourcing and Co-creation with a very flexible and rapid approach. 

Aokumo works seamlessly with its customers to develop in-house talent, build scalable teams, construct a network of trusted digital partners, and gain control over their digital destiny.

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The result is an insourcing strategy that enhances digital know-how and capabilities, providing capacity building, expertise, and talent scalability. In addition, we help our customers build the ability to engage, collaborate, and co-create value through API-based collaboration in the platform economy.

Together we create a digital and human-centered future.

Customer Journey

Our process is unique, adaptable, and, more importantly, embodies the Shin-Gi-Tai framework for success.
We also make sure that your journey is enjoyable, with valuable learning and development in the process.

Customer engagement

We learn about your vision, purpose, culture, products and services, customers, markets, and impacts. We also provide information on our processes, culture, and work practices to lay the foundation for engagement.


We start with your value proposition, how it is created and delivered to identify a Measure ofSuccess (MoS) for your organization.

Then, we assess the technologies, data, people, and processes that support desired value creation.

From there, we map customer value, review your current roadmap, evaluate technology and define delivery processes.

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We bring all stakeholders together to create your outcome-based roadmap (OBR).

We conduct workshops, build OBRs, provide MVC (MinimumViable Cloud) as needed, and present the results at an executive workshop.


We use short outcome-based delivery cycles and visual management tools like Obeya to keep track of progress and learn quickly and continuously.

We create Cloud Center of Excellence and product team to define the agile delivery process that fits your organization’s culture.

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We jointly create measures that help us make timely decisions, achieve outcomes, and improve performance.
Measures include customer value, financial measures (cost vs. value), improvement measures (defect reduction, MTTR).

We help you reinforce a continuous improvement culture in your organization.


We want our customers to control their digital destiny. So we provide training to fill any skill gaps, including coaching and workshops to educate organizations about value-driven technologies.

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Training and handover phase logo

We continue to be your partner in many forms even after you reach your goals by organizing IncidentDrills, DevOps Day, Immersion Day, Hackathons, and more.

We are your digital partner!

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